Your website, built on Umbraco.
Umbraco is the trusted software that runs your website behind the scenes — open, secure, and yours to keep. The same platform careful, well-known brands rely on every day.
750,000+websites run on Umbraco
So what is Umbraco?
Think of your website as a building. Umbraco is the foundation and frame underneath it — the part you never see, but everything depends on. A strong one means a site that’s fast, safe, and easy to change.
The engine, not the paint
Umbraco runs your site behind the scenes. Your look, words, and brand sit on top — Umbraco keeps it all loading fast and staying online.
Yours to keep — no rent
Umbraco is open-source and free to license. No yearly platform fees, no vendor holding your site hostage. You own it.
Easy to update yourself
A friendly editor lets your team change text, images, and pages — without calling a developer for every small thing.
- Licence
- Open source (MIT), free to use
- Built on
- Microsoft .NET
- Long-term version
- Umbraco 17 LTS
- Made by
- Umbraco HQ (Denmark) and a global community
Try it yourself
This is Umbraco. Go ahead, click around.
A working miniature of the Umbraco editor, set up like a site we built: dominicanaflc.com, the Festival del Libro y la Cultura Dominicana in New York. Edit a page, publish it, add an English version, and ask the AI agent for help. The live site below only changes when you publish.
Scroll sideways to see the whole editor. Like the real Umbraco, it’s made for a computer screen.
Content
contentBlocksSEO
metaDescriptiondominicanaflc.com/
Festival del LibroPrograma · Voces · PatrocinadoresNueva York · 11–13 de junio
Leer es florecer
Tres días de lecturas, talleres y voces de la cultura dominicana en Nueva York. Del 11 al 13 de junio en el George Washington Educational Campus. Entrada gratuita.
Leer es florecer | Festival del Libro y la Cultura Dominicana
Festival del Libro y la Cultura Dominicana en Nueva York: lecturas, talleres y autores del 11 al 13 de junio. Entrada gratuita.
A simplified copy of the Umbraco editor that runs in your browser; nothing is saved or sent. Page types, blocks and field names are the real ones from dominicanaflc.com; the wording is demo copy, and the live site is Spanish-only today. The agent’s answers are prepared in advance; the checks it runs are real.
The real thing
dominicanaflc.com, built by Nubis on Umbraco
This is the live site of the Festival del Libro y la Cultura Dominicana in New York, running on Umbraco. The editor above uses its real page types, blocks and fields. Scroll around inside it.
dominicanaflc.comOpen dominicanaflc.com in a new tab →- Platform
- Umbraco 17 on Umbraco Cloud
- Pages
- Built from reusable blocks the team arranges
- Forms
- Newsletter and sponsor forms with Umbraco Forms
- Audience
- Spanish-first, built for phones
Agent-ready
Why Umbraco is an agent-ready CMS
AI is moving from answering questions to doing work: drafting pages, translating, updating products. Umbraco is opening up to these AI agents in a controlled way, under the same rules as your team.
Umbraco’s three rules for AI
- ChoicePick the AI provider and model you trust. Umbraco doesn’t lock you into one.
- ControlYour tone of voice, permissions and guardrails apply. AI never publishes content on its own.
- ConnectionAgents connect through MCP, the open standard AI tools use to work with other software.
What that means in practice
- Public beta on Umbraco Cloud
Edit your site from ChatGPT or Claude
With the CMS Editor MCP, editors connect ChatGPT, Claude, Gemini, Copilot or Le Chat and find, create and update content in plain language. They sign in as themselves, so the assistant can never do more than they could.
- Available
AI inside the editor
Umbraco AI adds ready-made actions such as alt text, SEO titles and summaries, plus a Copilot chat that knows which page you’re working on.
- Built into Umbraco AI
A person stays in charge
AI changes wait for a manual approval before they’re saved or published, and AI activity is logged, so you can always see what happened.
- Beta and open source
Faster, better builds
For developers, the Developer MCP and Agent Skills teach AI coding tools how Umbraco works, so new features follow its best practices.
- Built in
Content any system can read
The Content Delivery API serves your content as clean, structured data, so apps, search engines and AI tools get the facts straight from the source.
What we do with it
We set up Umbraco so your team and your AI tools work from the same well-structured content, with permissions and approval steps that match how you work. The demo above shows the idea.
Statuses as announced by Umbraco in 2026. Beta features can change before their final release. Sources: Umbraco product update, Q3 2026 · Umbraco AI · The agent-ready CMS · Developer MCP.
Brands that run on Umbraco
Umbraco powers over 750,000 websites — from local businesses to names you’ll recognise. A few of them:
- Carlsberg
- Domino’s Pizza
- Renault
- Mercedes-Benz
- Volvo
- Thames Water
- NHS
- Royal Navy
- Aardman
- Bristol Airport
All public Umbraco case studies — source: umbraco.com. Logos belong to their respective owners.
Why Umbraco is a smart, safe bet
No license fees
Open-source means you don’t pay to use the platform — your budget goes into your actual site, not software rent.
Seriously secure
A strong security record and a dedicated team watching for issues — it matters when your site carries your reputation.
Fast and reliable
Built on modern Microsoft .NET — quick for visitors and stable when traffic spikes.
You stay in control
Your content, your data, your choice of hosting. No lock-in to one vendor’s rules.
Grows with you
From a simple site to a large multi-language one, Umbraco scales without starting over.
Big, friendly community
Thousands of developers worldwide — so help, add-ons, and talent are always easy to find.
Why we build on Umbraco — and not the big names you’ve heard of.
Every platform has trade-offs. Here’s why we build on Umbraco for control, low running costs, and an AI-ready site — and where the big names still fit.
The freedom of open-source, the security of serious software — and the cleanest path to a site that AI recommends.
See the full comparison
| UmbracoOur pick | WordPressThe popular one | Sitecore / AEMThe expensive ones | ContentfulThe developer-only one | |
|---|---|---|---|---|
| What it costs to license | Free to license — Strong | Free core — Strong | Six-figure fees — Weak | Pay per user — Fair |
| How secure it is | Bank-grade, rarely targeted — Strong | The most-hacked platform — Weak | Strong but heavy — Fair | Secure but locked-in — Fair |
| Who’s in control | You are, fully — Strong | Yours, but messy — Fair | Locked to the vendor — Weak | Limited by their rules — Weak |
| Cost over time | Low and predictable — Strong | Creeps up over time — Fair | Very high — Weak | Grows with use — Fair |
| Easy to update yourself | Clean and simple — Strong | Familiar but cluttered — Fair | Hard to learn — Weak | Built for developers — Fair |
| Ready for AI | Ready out of the box — Strong | Needs work — Fair | Possible but complex — Fair | Ready, but rigid — Strong |
Switching to Umbraco is painless
We handle the move end to end — and your current site stays live the whole time.
- 01
We map your current site
Every page and piece of content, and exactly what needs to carry over.
- 02
We rebuild it on Umbraco
Faster, more secure, and easy for your team to edit.
- 03
We switch you over
No downtime — visitors never notice the change, except that it’s quicker.
Want a site built to last on Umbraco?
Tell us about your business — we’ll show you what’s possible.
Start a conversation